Effective recruitment communication in healthcare .

Together, we make sure your healthcare organization stands out online. Not by using hard marketing, but with targeted campaigns that bring healthcare and people together. This gives you a choice of applicants and keeps you in control of the inflow of patients

Holiday dialysis, traveling with

We offer patients with kidney failure a carefree holiday, in continuing their dialysis treatments during their time away from home. As part of our collaboration with B. Braun, we’re proud to be supported by one of the world’s leading healthcare companies.

Our workflow.

No separate job vacancies or ad-hoc actions, but well-thought-out campaigns that stand out and deliver results. We see beyond one channel or job description: we create a consistent message that matches your healthcare organization identity.

1. Introduction

We start with an in-depth conversation where we get to know your organization, recruitment challenges and ambitions. We ask questions, listen carefully, and consider strategies with you.

2. Analysis & strategy

We map out the current candidate journey. Based on this, we develop a clear, data-driven strategy for recruitment and selection.

3. Creation

We translate this strategy into strong campaigns. Think of targeted ads, content creation, landing pages, and employer branding content that really connect.

4. Measuring & optimizing

We closely track candidate behavior, continuously analyze the results, and adjust where needed. This way, we get the most out of every campaign.

International recruitment, local impact

With deep roots in the European healthcare system and a proven track record in patient acquisition, Johnson Marketing is built for international scalability. We understand local nuance—whether that’s in Amsterdam or the United States.

Let's make an impact together.

applicants in 6 months

+ 0 %

years experience in healthcare

+ 0

growth in waiting list capacity

+ 0 %

Over 30 applicants within 2 months for

In a tight labor market, we reached both new and former employees with authentic stories from patients, doctors, and team members. The result: stronger visibility, renewed engagement, and accelerated recruitment.

Management.

Our core team form the foundation of our organization. Around us, we collaborate closely with a network of specialists to deliver expert solutions and drive our mission forward.

Anne

Director

Anne Jans is a true healthcare entrepreneur. With a large care-focused business family and years of experience with sister company Akkolade, he knows the sector inside out. His mission is clear: to help organizations in the health and social care sector make a real impact online in order to meet the rapidly growing demand for care

Catrien

Recruitment

With 14 years of experience in care mediation, Catrien Creuwels fulfills the role of in-house recruiter in our recruitment projects on behalf of Akkolade. She identifies the right healthcare professionals and selects candidates from the campaigns for sustainable permanent positions.

Marieke

Branding & Design

Making a meaningful social impact through creativity — that’s what she loves most. Marieke Hoefman is known for her critical eye and her ability to turn every experience into something valuable. Through words and visuals, she brings the story of your care organization to life.

Jos

Project Management

Make an impact with us.

Targeted campaigns that make your healthcare organization visible to the right patients and professionals. No pushy marketing – just real results.

Your care,
our expertise.